services
how can i help you
Why Content Marketing
As a recruitment agency owner, you are no stranger to common staffing challenges:
- Spending too much time sourcing candidates
- Spending too much energy engaging with clients
And yet – You’re not seeing results!
You’ve experienced:
- Candidates rejecting your job offers.
- Clients declining your services
- Competitors doing better than you.
Now, you should start to realize that
Your marketing strategy and online presence are more important than ever before.
But, you can’t be the best recruiter out there, work long hours and manage your brand online all by yourself.
That’s where I come in.
I’m Gem Siocon and I can be your go-to recruitment marketing copywriter
the process
How it works
Plan content based on your recruitment goals, target audience and selected keywords
craft copy based on your chosen content format: job description, blogs, whitepaper, ebook/guides, web copy, case studies, email, social media, etc
send you the draft of the copy for your review and approval.
after final revision, content is now ready for posting and sharing
services
Content Creation
Let’s develop content pieces that guide candidates and employers in every step of their decision-making journey that ultimately leads to winning contracts and job offers.
Blogs
Tired of a yawn-inducing blog post that keep rambling on? I write research-backed and SEO-powered blogs to raise brand awareness and gets readers to trust your advice
Email/Newsletter
Let’s improve your engagement with future clients by producing well-crafted emails and newsletters that assumes it will get into their inbox and be opened , read & acted upon
Web Copy
Make your website work as hard as you can. I’ll help enhance your online presence with web copy that properly conveys into words what your business really is
Job Descriptions & Ads
Hate drowning in a sea of resumes? We’ll work together on drafting job descriptions that clearly defines your requirements and appeals to the right applicant.
Ebook & Whitepapers
A lead magnet can further establish your credibility. I can help by writing papers and ebooks that successfully positions your solution in the best possible light.
Case Studies
The proof is in the pudding. Nail your offer by generating case studies using powerful testimonials and stories from happy candidates and clients.
services
Content Strategy
Let’s build a content blueprint that ties all your recruitment marketing efforts together in a cohesive and engaging way.
Keyword Strategy
Create content that is not only shareable and impactful but also search-engine friendly. Fueling content marketing with SEO best practices pays off overtime.
Content Analysis
We’ll analyse your current content marketing materials, your target audience, your top three competitors and recognize content opportunities for your agency.
Content Mapping
We’ll deliver the right content to the right people at the right time that eventually leads to successful sales and placements.
Content Calendar
Stop stressing on what type of content to present. We’ll build a 3-6 months calendar with keyword-focused content to reinforce your brand and offers.